What is the best online store platform for creating a sales website?
If you’re thinking of setting up your online store, one of the first decisions you’ll need to make is: which platform to use?
With so many options on the market, it’s natural to feel lost. After all, choosing the right technology can have a direct impact on costs, the customer experience and the growth of your business.
In this post, we’re going to help you understand the main ecommerce platforms on the market today, with a clear analysis of the advantages and limitations of each one. Most importantly, we’ll show you how choosing the right platform depends a lot on your timing, your budget and your vision for the future.
The main online store platforms on the market
Today there are hundreds of options for creating online stores.
We’ve listed four of the most popular and widely used solutions for setting up an ecommerce business:
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Tray Commerce
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Shopify
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Nuvemshop
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WooCommerce (WordPress)
Here’s a comparison of the strengths and weaknesses of each:
💡 Here at Chiquetto Mkt, we specialize in setting up customized online stores with WooCommerce, delivering ready-to-sell sites – with professional design, integrations and search engine optimization.
We can do the development for you!
Request a quote to create your online store:
Tray Commerce
Tray is a robust Brazilian platform aimed at shopkeepers who want a ready-made solution with several integrated features. It offers support in Portuguese, integration with marketplaces and a good structure for those who want to scale up.
Positive points:
✅ Easy integration with marketplaces such as Mercado Libre and Amazon
✅ Integrated marketing and management tools
✅ Support in Portuguese
Negative points:
❌ Monthly cost and commission rates depending on the plan
❌ Less freedom of customization compared to open platforms
Shopify
Shopify is one of the best-known platforms in the world. Its greatest advantage lies in its practicality: with just a few clicks, your store is up and running, with a modern design and guaranteed security.
Positive points:
✅ Super intuitive and easy-to-use platform
✅ High performance and stability
✅ Various applications in the Shopify ecosystem
Negative points:
❌ Monthly charge in dollars
❌ Some important features require paid apps
❌ Low customization flexibility for those who want something very specific
Nuvemshop
Nuvemshop is a Brazilian option that is very popular with small entrepreneurs. Its proposal is simple, with good integration with social networks and a very intuitive dashboard.
Positive points:
✅ Affordable plans and integration with Instagram Shopping
✅ Ready-made templates and easy-to-configure basic features
✅ Good option for those starting out
Negative points:
❌ Limitations in customization and scalability
❌ More advanced features are paid for or unavailable on starter plans
WooCommerce (WordPress)
WooCommerce is a free WordPress plugin that turns any website into an online store. It is the most widely used solution in the world and offers total freedom to customize.
Positive points:
✅ No fixed monthly cost (ideal for those starting out)
✅ Fully customizable
✅ Large community and variety of plugins
Negative points:
❌ Requires a little more technical knowledge or professional support
❌ You are responsible for hosting and maintenance
Which platform is best for your business?
There is no ideal platform that fits everyone. It all depends on your current situation, your budget and the level of personalization you’re looking for.
👉 If you need something practical, supported and ready to start quickly, Tray or Nuvemshop could work well.
👉 If you want to invest in an international solution with great usability, Shopify is an excellent choice (as long as the cost in dollars isn’t a problem).
👉 Now, if you want the freedom to grow, save on monthly fees and customize everything your way, WooCommerce could be the perfect option.